The Effects of Brand Image, Price Perception, and Service Quality on the Integrated Model of Purchase Intentions
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 90 === The study of the integrated model of purchase intentions mainly emphasizes the relationship of the service quality with service value, customer satisfaction and purchase intentions. However, in the marketing, service quality is only one of the factors which...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76460869560907343839 |