An Investigation of the Relationship between Customer Relationship Strategy and Customer Value, Satisfaction, and Behavior Intention
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 90 === ABSTRACT For the modern marketing management, enterprises are focusing on long-term customers as costs for creating new customers are higher than maintaining old customers. And also the enterprises adopt a successful and long-term relationship st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01515478867132722238 |