The Influence of Brand Awareness, Product Involvement and Self Monitoring on Advertising Effect
碩士 === 淡江大學 === 國際貿易學系 === 90 === Today there are many companies utilizing advertisements for the purpose of promoting their products. Advertising has become a necessary tool for marketing. Firms care the reaction and the effect of advertising from consumers. Consumer’s product involvement level was...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64021966314506412975 |