The Relationship Study between the Life Style of College Students and the Private Brand Equity of Retailing Industries
碩士 === 淡江大學 === 管理科學學系 === 90 === When the economy turns downward, the prospects for retailing private brand look up. Therefore, Low-price and good-quality private brand goods push forward for a reason of consumption levels decline. Retailing industries also strongly believe that they could earn mor...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/32118268839745527919 |