Marketing International Marriages: Cross-Border Marriage Business in Vietnam and Taiwan

碩士 === 淡江大學 === 東南亞研究所 === 90 === This thesis tries to prove the hypothesis that the high cross-border marriages in the past decades are mainly activated by cross-border intermediaries, which results in the commercialization of international marriages. Till year 2000, more than a half of the brides...

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Bibliographic Details
Main Authors: Chang, Shu-Ming, 張書銘
Other Authors: Wang, Hong-Zen
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/64843095024521274923
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Summary:碩士 === 淡江大學 === 東南亞研究所 === 90 === This thesis tries to prove the hypothesis that the high cross-border marriages in the past decades are mainly activated by cross-border intermediaries, which results in the commercialization of international marriages. Till year 2000, more than a half of the brides from Southeast Asia were Vietnamese. Therefore, when the marriage agency between Taiwan and Vietnam as the main structure of analysis of this thesis, we found that through the process of development from local to cross-border, the huge numbers of these international marriages have something to do with the tightly weaved international marriage agent mechanism. Due to this professional division of Taiwan-Vietnam marriage agencies, it provides the most direct, and efficient tunnel for Vietnamese Brides and Taiwanese grooms, which result in the commercialization of international marriages. Over this path of trading, build up by the marriage agencies, clients are well orderly located on their information-lacked holes. As a result, it further strengthens the phenomenon of agencies’ specialization, which includes professional or individual agencies from Taiwan, Taiwanese agencies in Vietnam, first matchmakers in Vietnam, secondary matchmakers in Vietnam, and secretaries. With the frames of reference from the field of commerce organization, two types of industrial organizations could be used to explain this international marriage market: the vertical integration structure and horizontal cooperative structure. In addition, the factor that binds together the complex relationship between agencies and matchmakers is also explored, which is the share of profits.