An Investigation into Constructing Theories of Persuasion for Event Marketing
碩士 === 中原大學 === 企業管理研究所 === 91 === Abstract: In fact, in the field of social science, almost all theoreticians and academics study the effect of attitude on behavior, so whether in marketing, management, broadcasting, psychology, sociology, education, or advertising, the same basic central question...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16962268610749285186 |