A Study of Relationship Between Comsumer’s Environmental Attitute and Green Comsumption Behavior--- Green Furniture Product As Example.

• Main Authors: wu chihnan, 吳志南
• Other Authors: 杜瑞澤
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/80802499181234642477

碩士 === 大葉大學 === 設計研究所 === 91 === ABSTRACT Following the trend, many developed countries positive to advocate environmental. For reaching sustainable and green design, every government all advocates industrial to improve environment and protect pollution. However the environmental attitude and green purchasing behavior of human already control all environment problems. If we can combine environmental attitude, “green purchasing” behavior and furniture design successful , it becomes very important. “Green designers” not only care about product designing or manufacture problems but also considering about all environment relation to environmental attitude and purchasing behavior. How to apply environmental attitude and built green products purchasing behavior and confer green design stratagem applying on products? This study emphasis that using green design stratagems which domestic furniture business applying to develop design process. The purpose wants furniture business to become better. This study uses environmental attitude and purchasing behavior point. Using furniture visitors to be questionnaire answered. This study apply questionnaire analysis finding consumers deciding factors when they purchase furniture. Then this study will analyze all design green furniture factors and application SPSS statistics software and Cluster Analysis. The result shows designing green furniture considering order: durable、non-poison、aesthetic form、material and price. KEY WORDS :ENVIRONMENTAL ATTITUDE、GREEN DESIGN、PURCHASING BEHAVIOR、FURNITURE