The Relationship of Integrated Marketing Communication and Political Party Election Strategy— An Empirical Study of Democratic Progressive Party
碩士 === 義守大學 === 管理科學研究所 === 91 === Abstract Recently, the Taiwanese democracy development heads into the new era, the campaign is already gradual to melt sell the concept into the campaign strategy in the middle. For example:(County) The mayor, lawmaking member of committee, presiden...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98655817435637203052 |