| Summary: | 碩士 === 義守大學 === 管理科學研究所 === 91 === Abstract
Recently, the Taiwanese democracy development heads into the new era, the campaign is already gradual to melt sell the concept into the campaign strategy in the middle. For example:(County) The mayor, lawmaking member of committee, president and all levels elects medium, the political party candidate makes use of the mode of the party politics marketing in succession to develop the election strategy programming, and campaigned the propaganda through literature from the profession design, image packing, public relations and campaigning etc., sell dissemination to develop toward the integration. Can know "integrated marketing" is strict however become necessary a sharp weapon for campaigning activity last from here. This research purpose is in order to construct a set of perfect political party election strategy model, to respond political advantage of the political party. Also study the candidate of the political party and can integrate the biggest resource full exertive its result, this research will go deep into study to integrate sell to spread to elect the connection of the strategy to the political party, and understand the political party in the process of the election how in "integrated marketing communication", "political party election strategy", "election scenario" and "party image" goes forward to go the integration and elects the strategy creation innovation to the political party. Also find out integration to sell dissemination to elect in the political party strategic of creative model.
This research adopts the questionnaire method to investigate, and induce its conclusion. This research find" party image" in order to campaign the important strategy, mold to especially have it good image in the votes heart. The draw-up of the political party election strategy has relation to elect the victory and defeat, and the strategy is a think tank, public sentiment and prospect of nation it combines, integrate to sell the database in the dissemination and can reflect political party the supporter''s public sentiment at this time. And be the basis of the election strategy adjustment through the result reaction of various media, then evaluate and draft the election strategy of optimization, is for the convenience of reaching to win the target that choose according to it. Is past, two save the cause and effect, feedback relation. Furthermore "lord war strategy" and "strategy of CIS" can cause the essential public sentiment and political parties claim the symbol, and make use of to "integrated marketing communication" to inform in the votes this is to win the key that choose. Elect the scenario in regard votes as heavy, and all have influence to the party image(position) and election strategies, and match with the integration to sell the media claim of spreading the usage adequacy and present will is to win to choose the advantage.
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