The influence of communication effect by message sources, message framing and message load

碩士 === 銘傳大學 === 國際企業學系碩士班 === 91 === Due to increasing communication channels, the target customer groups receive message from different sources day after day, and these message presented in various manners. How to perform effective communication message and increase persuasiveness without informati...

Full description

Bibliographic Details
Main Authors: Fang-Chien Shih, 施方絜
Other Authors: Hung-Chang Chiu
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/48614325698585632564