The study of Customer Value and Purchasing Behavior - An Example of Credit-Card-Based Mail Order
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 91 === During the information era, the transaction information has been accumulated, especially the credit card transaction. The research used the database to observe the behavior on mail order of the credit card holder from the case bank. Three attributes, recent, f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58974122725369529767 |