The Effects of Marketing Programs on Customer Satisfaction, Value and Loyalty in Telecommunications Industry
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 91 === Gradually, competions in Taiwan telecommunications industry are becoming fierce. Therefore, it is more difficult to attract new customers than ever. Each company tries hard to provide better service quality, or uses various marketing programs to enhance custom...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81555896388540561215 |