The shining enterprise at the corner ─ Investigating creativity marketing strategy adopted by middle and small enterprises.

碩士 === 國立彰化師範大學 === 商業教育學系 === 91 === The purpose of the study was to investigate how to made the enterprise creativity utilize in marketing . First collect related literature and analysis. It divided into the creative origin and the generating process, influence factor of the inside and outside env...

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Bibliographic Details
Main Author: 林淑慧
Other Authors: 陳美紀
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/34415303262560311268