The Relationship among Service Quality of Claiming,Customer Satisfaction and Customer Loyalty - A Case Sstdy of a Life Insurance Company in Taiwan

碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 91 === Abstract With the tendency of diversification and internationalization since Taiwan joined WTO, life insurance industry become more and more competitive. Every player in this industry has to provide better service to increase customer satisfaction and be s...

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Bibliographic Details
Main Authors: Hsiu-Chuan Ma, 馬秀娟
Other Authors: Frank Kuen-Bao Ling
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/70042189443433666131