TOURISM MARKETING STRATEGIES FOR LOCAL DEVELOPMENT IN TAIWAN - A Case Study of Yingge''s Tourism Development
碩士 === 國立臺灣大學 === 建築與城鄉研究所 === 91 === ABSTRACT After high-technology industry, tourism has become the next blooming industry in Taiwan. A holiday is now seen by the individual and the family as the most desirable product after having increasing real disposable income, longer holidays wit...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/92563932521184059596 |