TOURISM MARKETING STRATEGIES FOR LOCAL DEVELOPMENT IN TAIWAN - A Case Study of Yingge''s Tourism Development

碩士 === 國立臺灣大學 === 建築與城鄉研究所 === 91 === ABSTRACT After high-technology industry, tourism has become the next blooming industry in Taiwan. A holiday is now seen by the individual and the family as the most desirable product after having increasing real disposable income, longer holidays wit...

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Bibliographic Details
Main Authors: Wu, Li-Shuan, 吳俐璇
Other Authors: Lin, Chien-Yuan
Format: Others
Language:en_US
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/92563932521184059596