Is the Beauty Best? Antecedences of Negative Affect for Highly Attractive Model in Advertising
碩士 === 國立臺灣科技大學 === 企業管理系 === 91 === The literature indicated that negative affect from compare with high attractive model will be negative related to model expertise and product argument. The negative affect will extend to product evaluations and intensions. The study focuses on the antecedent vari...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67033093533145886926 |