The Relationship Between Relational Bonds, Life Style and Customer Loyalty ~ Take Order Directly and Auction on Internet for example
碩士 === 東吳大學 === 國際貿易學系 === 91 === Relationship Marketing emphasizes the establishment of buyer-seller relationship. With more strong and tight relationship, sellers could obtain the customer loyalty and make profit. Sellers could implement marketing strategies via financial bond, social bond and str...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01664755194460485419 |