| Summary: | 碩士 === 淡江大學 === 管理科學學系 === 91 === To promote international trade is a kind of method to develop national economy as well as to increase GNP. Due to a country of small island, lack of natural resources, Taiwan depend on overexcess export trade to perform the rapid growth of national economy. There were many external trade promotion mechanisms（organization, sources of financial support, operation methods）for different countries applicable for references. In this study, South Korea, A country of similar situation with Taiwan is taken as a object of comparative analysis for the reference of improving Taiwan external trade promotion mechanism. Through the collection of data and literature together with interviewing the experts of trade field, the present situation and problem on origin of the external trade foundation named as external trade promotion service charge system is introduced first.Next, the performances of many kinds of activities related to the representative of Taiwan external trade promotion organization, China External Trade Development Council （CETRA）are discussed. Then the similar organization of Korea Trade Investment Promotion Agency（KOTRA）is taken as a case for comparative analysis and further development. By deep analysis of data and talking with trade promotion experts some suggestions and conclusions profitable to improve trade promotion mechanism are proposed in the last which can be the references for the related authoritie
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