A Study on the Service Function for Websites of Real Estate in Taiwan
碩士 === 中原大學 === 資訊管理研究所 === 92 === As Internet service is widely available and imbues with myriad information, real estate agencies are seeking to exploit the advantages of Internet technology to increase opportunity to match deals and exposures. Not only real estate agencies are having high expecta...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13679037227889937094 |
| Summary: | 碩士 === 中原大學 === 資訊管理研究所 === 92 === As Internet service is widely available and imbues with myriad information, real estate agencies are seeking to exploit the advantages of Internet technology to increase opportunity to match deals and exposures. Not only real estate agencies are having high expectation of internet e-commerce as well as Internet Service Providers (ISPs) who are seeking the opportunity to have a share of booming market as a service provider to real estate agencies.
The aim of this research is to study:“What is the overall outcome of Internet-based real estate brokerage in Taiwan?” And “How specific that a web based real estate brokerage can provide their service to targeted user groups and fulfilled respective needs.”
This research will be conducted in exploration-study manner, first of all, the “content analysis” method will be utility to obtain the overall functionality of respective sites and follows by the analysis of benchmarking respective sites; finally an in-depth interview and analysis of collected data to conclude the objective of respective and its rationales.
This research found:（1）Primary market of majority of web-based real estate agencies in Taiwan is in form of direct-sale brokerage; As for the form of hosting sites, virtual hosting server are less efficient than in-house hosting.（2）Most of the web-based real estate agencies are aware of utilizes Internet as form of media for publicity however; the contents are limited to specific property itself. The surrounding of the property is often overlooked.（3）Lack of sufficient advisory information to users pertaining to the particular property.（4）Lack of functionality of registered user’ management and specific forums to adopt the real-time dissemination of sales information.（5）Lack of practice of adopting interaction functionality as cannel of sale to increase publicity.
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