The effects of customer life style on the recreation vehicle brand equity evaluation

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 92 === With changes of the values and lifestyles, the consumption structure of the automobile market in Taiwan has changed in recent years. Customers expect that there are more functions in a car except for the basic transportable function. Therefore, satisfying the mu...

Full description

Bibliographic Details
Main Authors: Shin-Ying Huang, 黃馨瑩
Other Authors: Wen-Shin Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/uq69w9