The Study of Green Marketing Model

碩士 === 大葉大學 === 事業經營研究所 === 92 === Enterprises looking for Sustainable development and Green consuming circumstance have been becoming a trend of the world. Consumers become more concerned with the natural environment and want to purchase “environment-friendly products”. Hence green marketing whic...

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Bibliographic Details
Main Author: 張雯雯
Other Authors: 王學銘
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/37085488979647282745