| Summary: | 碩士 === 義守大學 === 管理科學研究所 === 92 === This research was attempting to study the competitive advantages of short-term extension classes offered by Kao-hsiung China Youth Corps (KCYC) from Resource-Based View. The research found that a majority of adult learners were old students rather than new students. Many of them were die-hard fans of KCYC, taking it as their number one choice when planning their life-long learning pursuit. Generally, the students had a medium or higher level of evaluation of KCYC.
In terms of competitive advantages, four factors were included in the study: service, quality, price, and image. To KCYC, they generously gave the highest mark to quality. Image and price were prioritized to be the second and the third places, respectively, in their evaluation. Service took the back seat. It was discovered that gender played no role in recognition of KCYC.
Interestingly enough, folks 51 years old or older, or first timer, or students from life-art classes, or those who ranked KCYC as their number one choice, registered higher level of recognition of KCYC. The analytical results from studying the infrastructures of KCYC clearly indicated that all three dimensions, asset, capability, and competitive advantages were positively correlated. Asset had a significant influence on capability and competitive advantages. Asset had the most influence on service and the least on quality.
Capability also had a significant influence on competitive advantages; service the most, price the least. The influence of asset on competitive advantages can be boosted significantly through the mediation of capability, especially on service.
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