A Study on the Influence of Design of Brand Image on Consumer Behavior －Discussion of Positioning Strategies of Samsonite, an International Brand for Travel Bags in Taiwan’s Market
碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 92 === A brand is a commitment to connect a product with its consumers. It provides customers with quality assurance for either a product or a service. In other words, a good brand image garners consumer loyalty and trust, and thus, embraces more followers. There are...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kfbkzs |