Consumer Behavioral Analysis of Post-purchase Complaint and Retailer Switching for Fresh Food Products
碩士 === 國立中興大學 === 行銷學系 === 92 === Abstract This study intends to examine the relationships among satisfaction, complaint, and retailer switching behavior of consumers’ fresh food product purchases and the factors influencing location switching behavior. Considering consumers at differen...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78992174953247931290 |