A Research of Physician’s Purchase Behavior for Health Food in Taiwan
碩士 === 國立成功大學 === 企業管理學系(EMBA)專班 === 92 === Abstract This study proposes a comprehensive conceptual framework of physicians buying decision process for health food, which includes three stages: need identification, information search, evaluation and choice according to the EKB model. The study also...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82515766528673220054 |