| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 92 === This thesis reports on strategic analysis of semiconductor equipment services provider, using an Innovation Intensive Service Model. Specific emphasis is placed on the strategic positioning of Innovation Intensive Service Model using a Real Competence Matrix, a combination of degrees of customization (Generic, Restricted, Selective, Unique) and types of innovation (Product, Process, Organization, Structural, Market), through the interactions between internal core competences (Design Service, Validation of Testing, Market and Marketing, Delivery, After Service, Supporting Activities) and external resources (Complementary Assets Supplier, R&D, Design, Production, Servicing, Market, Users).
A case study has been conducted to analyse Industrial Technology Research Institute(ITRI), a leader of R&D service provider, by using Real Competence Matrix. Through experts interview and questionnaire we concluded current strategic positioning and strategic intend for future. From the results a Difference Matrix will be generated, the strength and weakness of ITRI to its strategic intend will be analysed.
Based on the analysis, it was found that ITRI with strong capabilities at “Design Service”, “Validation of Testing”, “Market and Marketing”, “Delivery”, “After Service”, and “Supporting Activities” internally, which is consistant in IIS model when doing the product innovation, organizational innovation, and market innovation approach. ITRI also shows strong intend at “Complementary Assets”, “R&D”, “Design”, “Production”, “Servicing”, “Market”, and “Users” externally to meet their strategic positioning.
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