Strategic Management under the Trend of Financial Holding :On the Merger Strategy of Tai Shin Bank

• Main Authors: Chih-lin Kuo, 郭志麟
• Other Authors: Der-Yuan Yang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/46090778457401198594

碩士 === 國立高雄第一科技大學 === 金融營運所 === 92 === This paper explores the mergers of the financial industry in Taiwan from the perspective of business strategic management. The focus is on Tai Shin Bank, discussing its strategies on merging with Da An Commercial Bank and trying to find the factors contributing to successful mergers. Most of the data come from governmental publications, financial statements of Tai Shin Bank, and other related research. This study is done via five-force analysis, SWOT, and BCG analysis. The conclusion shows that the target for mergers would ideally work as a complement. Once a target was located, a special council should immediately review the financial health of the target, evaluate the value of the assets, and report the results to the board of directors. Without a full understanding of the finances of the entire entity, any merger could hardly succeed.