AN EXPLORATORY STUDY ON THE RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND MERCHANDISE IN MARKETING ACTIVITIES -A CASE FOR CONVENIENCE STORE OF CHAIN
碩士 === 國立臺北大學 === 企業管理學系 === 92 === Recently, convenience stores have played an important role in our life in Taiwan. From the viewpoint of consumers, “commodities” and ”services” are attributed to “low-involvement behavior”. Though “low-involvement behavior” is not as complex as buying houses or ca...
Main Authors: | SHIUAN YU YANG, 楊軒宇 |
---|---|
Other Authors: | SHUEN DE JANG |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/14300030086265530366 |
Similar Items
-
A Study on the General Merchandise Store and Chain Convenience Store Consumers Response for Green Marketing
by: Wu Jen-Shiuan, et al.
Published: (2005) -
The Comparative Study of Store Image and Purchasing Decision on Convenience Chain Store and General Merchandise Store
by: Gau, Chiou-Rong, et al.
Published: (1998) -
The research of consumer behavior of convenience chain store:a case of consumer of convenience store in Taipei
by: KONG,RUI-LONG, et al.
Published: (1991) -
The Impact of Private Brand Percentage on Consumer Perception of Merchandise Suitability in Convenience Store
by: Ying-ching Tseng, et al.
Published: (2012) -
The Study of Consumer Behavior in Metropolis Convenience Chain Stores
by: Yu-Tzi Lin, et al.
Published: (2006)