STUDY ON THE INTEGRATED MARKETING COMMUNICSTIONS IN LEISURE AGRICULTURE

博士 === 國立臺灣大學 === 農業推廣學研究所 === 92 === The purpose of the study is to understand the current situation of the integrated marketing communications in leisure agriculture. In accordance with the research motivation and objectives, questionnaire was designed and sent to the members of the Taiwan Leisure...

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Bibliographic Details
Main Authors: Feng - Jui Lin, 林豐瑞
Other Authors: 陳昭郎
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/00977901090356744507