媒體行銷的奇葩：醫療產業的置入性行銷初探
碩士 === 國立臺灣大學 === 知識管理組 === 92 === THESIS ABSTRACT GRADUATE INSTITUTE OF BUSINESS ADMINISTRATION NATIONAL TAIWAN UNIVERSITY HSU MAI PING JULY, 2004 ADVISER：ANDY CHEN Product Placement Marketing has been very popular among the news media in recent years. However,...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06975298102518025768 |