The Effects of Website Characteristics on Consumer''s Re-browsing Intention and Purchasing Intention

碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === The major focus of Internet shop managers is to intensify consumers’ intention to rebrowse the websites and furthermore to purchase the products. In order to achieve such a goal, the present study proposes a model to demonstrate the influences of the website cha...

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Bibliographic Details
Main Authors: Kwan-Yu, Lu, 盧冠育
Other Authors: Luarn, Pin
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/90144918822083849626

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