The Influence of Advertising Spokesperson, Advertising Appeal and Advertising Expose in the Advertising Effect
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === Advertisement has influenced in our life with frequently expose. Advertiser try to change consumer’s attitude and purchase intension by delivering message with ad-vertisement. Advertiser has also dedicated to produce impressive ad to attract consumer. Therefore...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87009131851996708525 |