The Empirical Case studies of Tactical Marketing Mix and Operational Performance Using by Large High-Tech Manufacturing and Service Industries
碩士 === 靜宜大學 === 企業管理研究所 === 92 === Overview the past, the 4Ps Marketing Mix by McCarthy in 1964 is the most important concept and accepted by practices in the marketing area. But there is few relatively researches in comparing whether the practical marketing viewpoint are correspond with academic o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88811461448576208393 |