An Empirical Study of Commercial Bank''s Service Quality Based on PZB Gap Analysis
碩士 === 實踐大學 === 企業管理研究所 === 92 === Abstract The PZB model studies the differences in the cognition of service quality between the consumer and the service industry. The model’s detailed and structured conceptual framework made it one of the most commonly referenced model by researchers i...
Main Authors: | Yu, Mei-Ching, 游美清 |
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Other Authors: | Fang, Kuo-Jung |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/26150577410223381492 |
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