| Summary: | 碩士 === 東吳大學 === 會計學系 === 92 === In last decade, Taiwan urge promoting financing freedom and international, the financing business environment had largely change. The government draw into the financial holding concept to engaged in financing reform so as to complied with the trend of international financing market. The purpose of financing holding established is to enforce the international competence advantage of the financing organization, which can achieve the goal of international and operational information transparence.
The securities brokerage had join the financing holding, whether enhance the competence advantage and its operational performance, or disperse its operating strategy. Therefore, this paper want to compare and analyses the operating performance of that securities brokerage join the financing holding (observed group) or not join the financing holding（contrast group）, the result will be a weigh factors whether the securities brokerage join the financing holding structure.
This paper regards Return of Assets (ROA), Return of Stockholders (ROE) and Rate of occupy on Brokerage business (BMO) as operating performance measure standard, and according to the proposition setup a group of observed variation, respectively. Otherwise, the control variation includes size, fixed assets-net, operating expenses, the character of brokerage and branches. I would measure the variation of operating performance by descriptive statistics and regression analysis method, respectively.
The results of Descriptive statistics analysis, the brokerage joined the financing holdings, it’s ROA and ROE didn’t improvement. The observed group that operating model and operating structure didn’t change in the first year（joined the financing holdings）, and related transform cost increase, but logistics management didn’t integration, result in the non-significance that the effectiveness of the brokerage joined the financing holdings. But the BMO have improvement, it is show that the cross-sale effects have affected.
The results of regression analysis method, the operating performance of the observed group lower that contrast group, it’s scale economy probably didn’t reveal.
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