Application of ZMET in Developing Creative Advertising Concept
碩士 === 世新大學 === 傳播管理學系 === 92 === Owning to the traditional way of briefing often results in miscommunications and an unsatisfactory advertisement, which can not fully reflect the concept behind the merchandise. This research affiliation by ZMET in the specific brand research to discusses how ZMET e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41092538175585866671 |