The Effects of Gas Station Sales Promotion and Service on Customer Loyalty

• Main Authors: Ku Liang-Fu, 顧兩福
• Other Authors: Keng Ching-jui
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/14103382074144775043

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 92 === Since gasoline station has faced the change of domestic economic policy after the market liberalization, it is become the most important subject for the owner of gasoline station whom wants to maintain the existing superiority and profit, so they must be keep at the best quality and service in a transition period stage. Gas station sales promotion likes a kind of expansionary business policy, this way may expand the business shortly and may attracts some low loyal customer to buy it, but according to some research that not reveals the influence to the customer loyalty. Appearance to the contrary, the normal promotion brings about anxiety of quality and quantity problems from customer, and suspected the sales promotes whether turned one of themselves costs. This explanation about sales promotion produces to each kind of negative effect, which to be worth the gas station industry thinking deeply.