A Study on the Distribution Strategy of Japanese Enterprise －The Case of Japanese Convenient Store 7-Eleven

• Main Authors: CHEN WEI-NAN, 陳韋男
• Other Authors: Hung Chen-Yi
• Format: Others
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/47978329112098879122

碩士 === 淡江大學 === 日本研究所 === 92 === Before the mid-age of 1980''s, Taiwan has put too much emphasis on the development of the “production” function in manufacture industry, and overlooked the development of “distribution” and “consumption” function. Therefore, it led the development of our commercial and distribution industry left far behind that of the United States, Europe and Japan. However, because of the variations of recent international economical situations and the growing pressure of export trade competition, our government''s policy has changed her emphasis to the development of internal demand market, and the distribution industry has became an important part in our domestic economical activities. Also, the development of distribution industry has become one of our government''s important policies. Because of the likeness of geographic environment, humanities and social situation, and the international trade relationship between two countries, the distribution industry in Taiwan was deeply influenced by that of Japan. From the macro point of view, the Japanese operating experience in distribution can give Taiwan an example. Japan has the most advanced distribution industry in Asia, and its convenient store industry has played an important role in modern Japan distribution market. Among many same trades, convenient stores 7-Eleven have the most brilliant records on its operating performance. No matter the creation of annual trade amount or regular benefit, convenient store 7-Eleven has exceeded its head office Ito-Yokado, and reached the highest annual trade amount in Japan retailer industry. Moreover, convenient store 7-Eleven has achieved the new record of exceeding 100 billion Japanese yen in its annual regular benefit. Its ability and spirit for continuously searching the innovation of business reformation, has led Japanese distribution industry to the state of modernization. Up to 2003, there are over 10,000 7-Eleven convenient stores in Japan; and it is difficult for any enterprise to shake its position in Japan distribution industry. The thesis will discuss the relation between the design and the management of the routes in distribution industry with Japanese enterprise from the perspective of distribution, and clarifies that the saving of cost on the routes and the growing sales ability of product are the lifeblood of the distribution enterprise. Then, the thesis will take Japanese enterprise 7-Eleven for example, and focuses on its design and management of routes in distribution, and clarifies with data to show that the innovation and activities of the whole route dimensions can bring a lot of economical profits for the enterprise. By the way, this thesis will prove that the successful distribution strategy did do a terrific job to its enterprise. I hope the perspective of the constitution and the management of the route dimension can give a more complete and different point of view to the researchers in the future. And also, this is the most important achievement of the thesis.