The Effects of Processing Functions of Customer Relationship Management System on Business Performance ---Take Service Industry as example
碩士 === 淡江大學 === 資訊管理學系 === 92 === Customer Relationship Management (CRM) system are competitive weapon to execute sales, marketing and customer service effectively. This study hope to understand what business performance can be brought by the processing functions of CRM system, and help business de...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47697903121840733828 |