Customer Relationship Management: Antecedents, Practices, Effectiveness and the Impact to Firm Performance
碩士 === 元智大學 === 企業管理學系 === 91 === With the emergence of e-commerce, many business organizations are finding themselves placed in highly competitive consumer-driven markets. Customer relationship management (CRM) offers organizations an information technology (IT)- enabled means to manage and learn f...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89143606378554721394 |