The Application of Marketing Campaign Optimization in Finance Holdings-A Case Study of Credit Card Promotion

碩士 === 元智大學 === 資訊管理研究所 === 92 === Marketing management is a very important issue to a business. An appropriate management can reduce costs, provide accurate information, and bring company reasonable and effective benefit. As the evolution of the marketing theory, marketing management als...

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Bibliographic Details
Main Authors: Wang-Rong Su, 蘇婉容
Other Authors: Chao-Chang Chiu
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/05612187886864238245