The Application of Marketing Campaign Optimization in Finance Holdings-A Case Study of Credit Card Promotion
碩士 === 元智大學 === 資訊管理研究所 === 92 === Marketing management is a very important issue to a business. An appropriate management can reduce costs, provide accurate information, and bring company reasonable and effective benefit. As the evolution of the marketing theory, marketing management als...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05612187886864238245 |