Factors that Influence Taiwan Chain-store Industry’s Choice of International Market Entry Mode

碩士 === 長榮大學 === 經營管理研究所 === 93 === This research mainly discusses the factors that would influence the Taiwan chain-store industry as it is chooses the international market entry mode. The development of the chain-store industry is deeply influenced by the United States and Japan. Because the skills...

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Bibliographic Details
Main Authors: Yue-Syun Cai, 蔡岳勳
Other Authors: Shih-Yi Chien
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/46774283556477133831