Marketing mix in internet environment characteristics and firm characteristics-an example of electronic industry.
碩士 === 大葉大學 === 資訊管理學系碩士班 === 93 === Internet has unique characteristic such as whole-day-long, cross-area and user-systems interaction. As a result, Internet has become a main marketing tool nowadays. Marketing mix, product, price, promotion and place, was the most important marketing factors which...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81940351858104328034 |