評估媒體產業的財務表現:以中信的緯來及力霸東森為例

• Main Author: Huang,KathyKuei
• Other Authors: Shen, Chung-Hua
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/89324465152525222554

碩士 === 國立政治大學 === 國際經營管理碩士班 === 93 === Media industry has been through various changes in past two decades due to technological advancement, merger and acquisition. Also, privatization and de-regulation took places throughout of 1980s, which has caused various changes and provided opportunities for the media industries. This thesis aims to find out the financial performance of two media companies in Taiwan whilst such changes and opportunities took place and also to highlight whether so call “synergy” created through diversification, mergers and acquisitions provides real financial incentives and whether public interests are the sacrifice of such financial incentives and highlight the legal framework which affects the media industry in Taiwan. The media industry covers a wide range of businesses, it is almost everything we live with; technological changes made the boundaries between media blurry and common trend of convergence occurred and this has a strong social impact of who is really controlling the information that is provided through the different media. Therefore, the analysis of content control in the media industry will be evaluated with reference to the theories of public interests. Furthermore, conglomeration becomes a phenomenon from 1990’s when many industries consolidated in the economic downturns. Especially, in the USA and Europe, media industries were soon riding the wave of the phenomenon from more than a hundred companies reduced to less than a handful of the gigantic big six media corporations. On the other hand, Taiwan’s media companies are also dominated by a few big business conglomerates and two of them have substantial business interests in the media industry. The two media companies under the two biggest conglomerates in Taiwan are chosen to examine their financial performance and using statistical tool to forecast its key ratios. Keywords Media industry, Synergy, Public interests, Conglomerates, Convergence, Social impact, Business integration, media regulation, Media democracy, global media.