The evaluation of customer loyalty in liner shipping-from an ocean freight forwarder's perspective

碩士 === 國立成功大學 === 交通管理學系碩博士班 === 93 ===  This research empirically evaluates the effects of customers’ satisfaction, relationship quality and customers’ loyalty in liner shipping from an ocean freight forwarder’s perspective. Results indicated that vessel safety to be the most satisfactory service a...

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Bibliographic Details
Main Authors: Chia-Shan Tsai, 蔡佳珊
Other Authors: Chin-Shan Lu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/26357956235495476168