| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 93 === The main focus of this research is to explore the e-commerce bisiness model related to a "platform" which has been used in the on-line incom tax payment via credit card.
Within the scope of this work, it is intended to have in-depth discussions in the area of business models and their structure, the key success factirs and the entry barriers to build up to maintain competitive advantages for the future growth and prospect.
In contrast to the “fully vertical integration, with commitment of enormous capital investment and resources, the approach that Intel, Microsoft and AT&T are taking, Global On-Line(GOL), a small to medium size enterprise, has developed an e-commerce platform, integrating all key partners and successfully positioning itself as an on-line application solution provider.
It only took two years for this idea to advance from the incubation phase, the planning stage to the final and on line launch. GOL has created a value proposition and invited all key partners to foster this business model via creating synergy for all parties involved.
Again, this case has further reinforced the criticality of execution in the business arena! An idea looks good on the paper, but will not sell until it has been implemented with the right strategy at the right timing.
|
|---|
