The Influence of Store Environment on Consumer's Emotion, Imagery and Behavior Intentions: A Study of the Experience Differentia between Customers in Taiwan and Japan
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 93 === As the style of consumption varies, message renews rapidly; consumers gradually appreciate the experience of consumption process. However, most recent marketing conceptions only explain how the environment changes but not touch the core problem. People have no...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92266261170612152968 |