A Research of the Relationship among Service Quality, Customer Satisfaction and Behavior Intention of the Taiwanese Airlines Online-Ticketing System.
碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === In the recent years, due to the rapid advance of internet technology and its characteristics such as boundary-less, low cost, high-speed, and two-way communication, the airline companies have created websites and employed internet as a marketing tool to sell ti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92254347641302747709 |