Performance Comparison of Online Group-Buying with Different Pricing Mechanisms from the Viewpoint of Perceived Risk
碩士 === 國立中山大學 === 資訊管理學系研究所 === 93 === In the group-buying transaction, consumers will not know the final price until the transaction is closed. It means that there are uncertainties of the final price and time to reach a desired price. In other words, consumers have financial risk and time risk i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58443637473907813750 |